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Top 10 benefits of attending international exhibitions
Source: | Author:textile-441 | Published time: 1443 days ago | 453 Views | Share:
Regardless of the size of you and the company you lead, the fair provides you with a good business opportunity, exhibiting is the most efficient way of marketing.

1. Guide customers step by step to try out products or experience services

There may not be many opportunities for enterprise salespeople to bring products for home demonstrations. An exhibition is the best opportunity and venue for exhibitors to showcase their products or experience services for potential customers.

2. Meet a large number of potential customersResearch shows that based on the average number of visits to an exhibitor's booth, only 12% of people receive phone calls from the company's sales staff within the 12 months before the exhibition; 88% are new potential customers, and the exhibition also brings high-level new customers to exhibitors. For the products and services of exhibiting companies, 49% of visitors at the exhibition are planning to purchase those products and services.

3. Low cost contact with cooperative customers

Participating in exhibitions is the most effective way for companies to reach qualified customers. According to the survey, the average cost of contacting customers through exhibitions is only 40% of the cost of contacting customers through other means.

4. Low workload, high quality, and high signing rate

After encountering qualified customers at the exhibition, the subsequent workload is relatively low. According to a survey, companies only need to make an average of 1.8 phone calls to potential customers they come into contact with at the exhibition to complete a transaction. In contrast, the typical business sales method usually requires 7.8 phone calls to complete; Meanwhile, 54% of all orders placed by customers to exhibitors for visiting the exhibition do not require personal follow-up visits.

5. Competitive analysisThe exhibition site provides an opportunity to study the competitive situation, and the impact of this opportunity is immeasurable. Here, utilizing information on products, prices, and marketing strategies provided by competitors can help you develop both short-term and long-term plans for your business.6. Expand the influence of the enterpriseMost exhibitions usually attract the attention of numerous media outlets, and utilizing media for promotion is a rare opportunity for exhibitors.

7. Harmonious customer relationships

Customer relations are a hot topic for many companies, and exhibitions are a good place to build harmonious relationships with existing customers. Exhibitors can express their gratitude to customers in the following ways: warm hospitality, company's latest product information, company gifts, one-on-one dinners, other special services, etc.

8. Product and Service Market Research

The exhibition provides an excellent opportunity for market research. If exhibitors are considering launching a new product or service, they can conduct surveys with visitors at the exhibition to understand their requirements for price, functionality, quality, and service.

9. Competitive Advantage - Showcasing Imagination and Strength

The exhibition provides an opportunity for exhibitors to showcase their strength in front of competitors. Through well-trained booth staff, proactive pre - and in exhibition promotions, and engaging booth designs, exhibiting companies can become highly competitive. Moreover, visitors to the exhibition will also take advantage of this opportunity to compare various exhibitors. Therefore, exhibitions are a great opportunity for exhibitors to showcase their image and strength.

10. Save time - achieve twice the result with half the effort

The number of potential potential potential potential customers that exhibitors can reach in three days is higher than the number of customers they can reach in six months or even a year